Álvaro Pires

Campaign Creative Direction & Storytelling

Global Marketing Campaign: "Stay Charged – Peace of Mind for Every Getaway"

We invited travelers to escape the everyday and retreat to a destination where they can recharge—both themselves and their devices. Our global campaign centered around the idea of a Resort Recharge, where ultimate relaxation meets seamless connectivity. Whether it’s a sun-drenched beach, a quiet mountain escape, or a hidden boutique hideaway, peace of mind comes not just from the setting—but from knowing you're always powered and ready.

At the heart of this campaign is the modern traveler's need to stay connected without stress. From capturing spontaneous moments with your iPhone, tracking wellness on your Apple Watch, enjoying playlists with your earbuds, or keeping a power bank handy for adventure days—our story ensures that every device stays charged, just like you.

Creative Direction

The visual and tonal approach blends aspirational resort imagery with practical tech peace-of-mind. Think: breezy pool side, sun-kissed loungers, and glowing golden hour backdrops—interwoven with subtle shots of sleek tech effortlessly in use. No wires, no panic—just a fully charged experience.

Our tone is calm, confident, and reassuring—built around two key pillars:

Stay Charged: A call to both energy and readiness—ensuring your devices are as recharged as you are.

Peace of Mind: A promise that as you unwind, your digital world remains at your fingertips, without interruption.

Key Messaging Themes

Effortless Power: Integrated shots of power banks and charging hubs placed naturally in resort environments.

Ready for Anything: Messaging that supports spontaneous exploration—fully charged and worry-free.

Luxury Meets Utility: A balance of relaxation and reliable performance, appealing to both leisure and tech-conscious audiences.

Global Rollout Strategy
Localized variations will adapt to regional summer travel preferences—tropical beaches in Southeast Asia, coastal escapes in Europe, desert retreats in the U.S., or mountain lodges in South America—while keeping the core message consistent: no matter where you recharge, you’ll stay charged.

Creative Direction
Set Design

“Gifts that keep us connected” celebrates the power of staying close, no matter the distance. From wireless chargers, power banks, and premium audio gear, the collection of consumer electronics is designed to keep loved ones in sync, powered up, and within reach. Give more than a gadget, give the gift of connection that lasts beyond the holidays.

Creative Direction

Through my creative direction, I transformed everyday consumer electronics—wireless chargers, power banks, earbuds—from overlooked essentials into objects of desire. By elevating the ordinary, I crafted compelling, visually engaging content that repositions these commodities as thoughtful, high-impact gifts. The narrative focused on emotional resonance, utility, and design, turning the functional into the memorable and making the mundane feel meaningful.

Creative Direction

“Tech the Halls” brings families together with the gift of power, sound, and seamless connection. Featuring wireless chargers, power banks, headphones, and earbuds, this campaign highlights essential tech accessories that keep iPhones, Apple Watches, and AirPods charged and ready. Set against warm, family-focused visuals, the campaign blends festive spirit with everyday functionality, because the best gifts keep everyone powered, connected, and close.

Co-Creation & Creative Direction
Featured on a Netflix Series

Brand activations for Brand activations for PepsiCo, Warner Music, and other global names.

Co-created and led the creative direction of large-scale interactive pop-ups, brand activations, and live events for high-profile clients including Warner Music Brazil, PepsiCo, Fox Sports, Leroy Merlin, and BIC Soleil—amplifying brand presence and audience engagement.

Oversaw the full execution of events spanning over 10,000 sq. ft., ensuring creative alignment with brand identity and strategic objectives, resulting in elevated client satisfaction and measurable success.

Collaborated closely with architects, designers, and local Brazilian artists to craft immersive visual narratives and environments, significantly boosting experiential impact and audience interaction.

Creative Direction – Belkin Retail Store, Oman

I led the creative direction for Belkin’s fully branded retail store in Oman, transforming it into a premium, immersive space that reflects the brand’s innovation and design ethos. Through thoughtful spatial planning, elevated visual storytelling, and refined material choices, I reimagined the store experience—making everyday tech products like wireless chargers, power banks, earbuds, and connectivity docks feel special and desirable. The result: a sleek, inviting retail environment that enhances product appeal, strengthens brand presence, and delivers a seamless blend of function and lifestyle.

Creative Direction – CES, Las Vegas (Belkin, Linksys, Phyn)

I led the creative direction for a multi-brand experience uniting Belkin, Linksys, and Phyn—three distinct brands sharing a single exhibit space. The challenge was to create a cohesive, elevated environment that preserved each brand’s unique identity while delivering a seamless and engaging visitor journey.

I crafted an inviting space that struck the right balance between unity and individuality—spotlighting Belkin’s premium consumer tech, Linksys’s advanced connectivity solutions, and Phyn’s smart water innovations. Each brand zone was purposefully designed to reflect its own visual language, yet connected through a consistent design system, material palette, and spatial flow.

Beyond the main floor, I also led the design and execution of all private and public areas, including VIP meeting rooms and hospitality spaces—ensuring a fully branded, end-to-end experience that felt both premium and intentional. The result was a standout presence at CES that increased engagement, reinforced brand value, and left a lasting impression on attendees and partners alike.

Creative Direction – CES, Las Vegas (Belkin)

At CES in Las Vegas, I led the creative direction for Belkin, with the goal of creating a cohesive, elevated environment that reflected the brand’s identity across its diverse product categories, while delivering a seamless and engaging experience for visitors.

I designed an inviting space that balanced unity and distinction, showcasing Belkin’s premium consumer technology across mobile power, audio, connectivity, and device protection. Each category zone featured its own tailored visual language, thoughtfully integrated into a cohesive spatial design through a consistent material palette, architectural flow, and brand storytelling.

In addition to the main exhibition floor, I oversaw the design and execution of all supporting spaces, including VIP meeting rooms, hospitality areas, and back-of-house zones—ensuring every touchpoint was on-brand, intentional, and premium. The result was a standout CES presence that boosted foot traffic, deepened audience engagement, and strengthened Belkin’s position as a leader in innovation and lifestyle tech.

Creative Direction – CES, Las Vegas (Belkin)

At CES in Las Vegas, I led the creative direction for Belkin, with the goal of creating a cohesive, elevated environment that reflected the brand’s identity across its diverse product categories, while delivering a seamless and engaging experience for visitors.

I designed an inviting space that balanced unity and distinction—showcasing Belkin’s premium consumer technology across mobile power, audio, connectivity, and device protection. Each category zone featured its own tailored visual language, thoughtfully integrated into a cohesive spatial design through a consistent material palette, architectural flow, and brand storytelling.

In addition to the main exhibition floor, I oversaw the design and execution of all supporting spaces, including VIP meeting rooms, hospitality areas, and back-of-house zones—ensuring every touchpoint was on-brand, intentional, and premium. The result was a standout CES presence that boosted foot traffic, deepened audience engagement, and strengthened Belkin’s position as a leader in innovation and lifestyle tech.

Creative Direction – CES, Las Vegas (Belkin)

At CES in Las Vegas, I led the creative direction for Belkin, with the goal of creating a cohesive, elevated environment that reflected the brand’s identity across its diverse product categories, while delivering a seamless and engaging experience for visitors.

I designed an inviting space that balanced unity and distinction—showcasing Belkin’s premium consumer technology across mobile power, audio, connectivity, and device protection. Each category zone featured its own tailored visual language, thoughtfully integrated into a cohesive spatial design through a consistent material palette, architectural flow, and brand storytelling.

In addition to the main exhibition floor, I oversaw the design and execution of all supporting spaces, including VIP meeting rooms, hospitality areas, and back-of-house zones—ensuring every touchpoint was on-brand, intentional, and premium. The result was a standout CES presence that boosted foot traffic, deepened audience engagement, and strengthened Belkin’s position as a leader in innovation and lifestyle tech.

Creative Direction
Global Travel Campaign – Powered to Explore

This global campaign celebrated the spirit of travel by spotlighting iconic international cities and landmarks, creating a universally resonant story that connected with consumers around the world.

Featuring essential tech accessories—chargers, power banks, and headphones—the campaign showcased how these everyday products keep smartphones, tablets, smart watches, and headphones charged, connected, and travel-ready. Set against inspiring visuals of individuals exploring the world, the narrative blended the excitement of global travel with the ease and reliability of modern tech.

The result was an engaging, visually rich campaign that elevated functionality into lifestyle—reminding consumers that the best accessories don’t just power devices, they power unforgettable journeys.

I led the design and development of packaging templates for all Global Apple Exclusive products at Belkin, as well as for key channel partners including Target, AT&T, Verizon, Walmart, and the global mass market. These packaging designs are featured in Apple Stores worldwide and across major retail partners.

The templates were created to be both flexible and cohesive, ensuring a consistent, on-brand look and feel. This approach has strengthened brand recognition and established a unified visual identity across all product packaging on a global scale.

Creative Direction & Execution – Innovation Center, Changzhou, China
I led the end-to-end transformation of a cold, sterile factory in Changzhou, China into a warm, inspiring Innovation Center—all within a three-month timeline. Overseeing the entire project from creative direction and concept development to project management, production, and on-site execution, I reimagined the space to foster creativity, collaboration, and employee pride.

The transformation included rebranding the environment from the ground up—introducing thoughtfully designed signage, color, and spatial identity throughout the center. I directed the removal of outdated structures and walls to open up the floor plan and created entirely new spaces tailored for innovation, community, and daily work life.

The result was more than a visual upgrade—it was a cultural shift. The new Innovation Center became a source of pride and motivation for employees, turning a once impersonal facility into a dynamic, human-centered workplace that supports both productivity and wellbeing.

Key Visual Direction – Holiday Campaign
For this holiday campaign, I elevated everyday tech essentials—smartphone chargers, screen protectors, headphones, and charging cables—through a conceptual, elegant visual approach. By juxtaposing these functional products with stylized, high-design wrapping paper, the imagery transformed the ordinary into desirable holiday gifts. The result was a refined, modern aesthetic that conveyed thoughtfulness, simplicity, and elevated utility—turning daily essentials into beautifully packaged moments of connection.

Art Direction & Design

“Charging, Simplified” marked the launch of the very first wireless charging pad for iPhone—ushering in a new era of effortless power. The campaign highlighted the charger’s versatility through a series of clean, modern visuals set against diverse backgrounds, each representing different users and lifestyles. The message was simple and universal: Just lay your iPhone down on the pad and go. A seamless experience, no cords, no clutter—just power, simplified.

Art Direction, Packaging Design

I led the packaging design for a premium car charger, transforming a simple accessory into a refined, desirable product exclusively for Apple Stores worldwide. The design focused on clean lines, minimalist structure, and elevated materials—aligning with Apple’s aesthetic while highlighting the product’s quality. The result was packaging that not only protected, but enhanced the perceived value, making the car charger feel as considered and premium as the devices it powers.

Art Direction & Graphic Design

I led the design and development of global packaging templates for all Apple Exclusive products at Belkin, featured in Apple Stores worldwide.

The templates were thoughtfully crafted to be both flexible and cohesive, adapting to a wide range of products while maintaining a consistent, premium visual identity. By aligning closely with Apple’s minimalist aesthetic, the designs reinforced brand recognition and elevated shelf presence. This strategic approach established a unified, globally recognizable packaging system that seamlessly integrates Belkin products into the Apple retail experience.

Art Direction & Graphic Design

I led the design and development of global packaging templates for all Apple Exclusive products at Belkin, featured in Apple Stores worldwide.

The templates were thoughtfully crafted to be both flexible and cohesive—adapting to a wide range of products while maintaining a consistent, premium visual identity. By aligning closely with Apple’s minimalist aesthetic, the designs reinforced brand recognition and elevated shelf presence. This strategic approach established a unified, globally recognizable packaging system that seamlessly integrates Belkin products into the Apple retail experience.

Key Visual Direction

For the “Charge Anywhere” campaign, I developed a clean, lifestyle-driven visual direction that elevated everyday tech essentials, smartphone chargers, screen protectors, headphones, and charging cables. The approach paired products with real-life, relatable moments to highlight ease, portability, and relevance across daily routines. Simple yet compelling, the visuals positioned these functional items as seamless companions for life on the go.

Art Direction & Packaging Design
Exclusive Apple Packaging – iPhone Cases x Havaianas

I designed the exclusive Apple packaging for a special iPhone case collaboration with the iconic Brazilian brand Havaianas. Inspired by the signature texture of the Havaianas sandals and reflected in the case design, the packaging featured a clean, simple, and elegant aesthetic that subtly integrated the tactile pattern, framing the product with intention and style.

The result was a beautifully crafted package that celebrated Brazilian design heritage while seamlessly aligning with Apple’s minimalist standards, creating an unboxing experience as distinctive and vibrant as the collaboration itself.

Marketing Collateral – Graphic Design

I developed marketing collateral for ADP that transformed straightforward payroll messaging into clean, sophisticated communications. By refining layout, typography, and visual hierarchy, I elevated the materials to reflect ADP’s professionalism while maintaining clarity and accessibility. The result was a suite of polished, on-brand assets that conveyed confidence, simplicity, and modernity.

Marketing Collateral

I developed marketing collateral for Synagro, transforming the company’s straightforward narrative— industry leaders uniting to become North America’s premier biosolids management firm—into clean, sophisticated communications. By refining layout, typography, and visual hierarchy, I elevated the materials to reflect Synagro’s professionalism while ensuring clarity and accessibility. The result was a cohesive suite of modern, on-brand assets that conveyed confidence, expertise, and simplicity.

Art Direction & Design

I developed the full visual identity for Jewish Student Connection (JSC), including the color palette, typography, imagery, graphics, and print materials. The branding was designed to be fun, engaging, and approachable, reflecting JSC’s mission to build Jewish identity and community among students in public high schools and on college campuses. Aligned with the energy of partner organizations like JSU and Hillel, the visual system brought consistency, clarity, and a vibrant personality to the brand across all platforms.

Visual System

I developed a visual system for eBay X.Commerce, including the logo, brand guidelines, and all assets for the developer platform and its flagship conference. The design emphasized innovation and connectivity, resulting in a bold yet adaptable identity that unified every touchpoint. From digital interfaces to event collateral, the visuals conveyed a clean, timeless, and developer-centric brand with clarity, consistency, and lasting impact.

Logo & Visual System

I developed the visual system for PayPal X, including the PayPal and PayPal X logos, and all assets for the developer platform and its flagship conference. The identity was designed to reflect innovation and connectivity, resulting in a bold yet flexible system that brought cohesion across all brand touch points. From digital assets to event collateral, the visuals delivered a clean, timeless, and developer-focused aesthetic, ensuring clarity, consistency, and lasting impact.

Exclusive Apple Packaging – iPhone Cases x LEGO

I designed the exclusive Apple packaging for a special iPhone case collaboration with the iconic LEGO brand. Inspired by the signature LEGO bricks and the playful case design, the packaging featured a clean, minimalist structure that subtly incorporated the brand’s vibrant colors and tactile elements, framing the product with clarity and intention. The result was a thoughtfully crafted package that honored LEGO’s rich design heritage while seamlessly aligning with Apple’s elegant, minimalist aesthetic, creating an unboxing experience as fun and distinctive as the collaboration itself.

Re-Branding. Visual System.
Art Direction. Graphic Design.

I led the complete branding for Creating Common Ground (CCG), an organization focused on helping people bridge divides across interpersonal, social, and political issues. I developed a cohesive visual system, including color palette, typography, imagery, graphic elements, and print materials that reflected CCG’s mission of empathy, dialogue, and connection. The result was a clear, approachable brand identity that visually communicated unity and understanding across all touch points.

Re-Branding. Visual System.
Art Direction, Graphic Design and Web Design Concept.

I led the development of a comprehensive visual identity for the University of West Los Angeles (UWLA), a school rooted in diversity, equity, and community empowerment. The branding system—including color palette, typography, imagery, graphics, and print materials—was designed to reflect UWLA’s mission of fostering resilient learners and servant leaders. The result was a cohesive and inclusive visual language that honored the university’s values and amplified its unique voice across all platforms.

Logo Design

I designed the logo for USEND, a global money transfer app used by millions worldwide. The identity reflects the agility and innovation of modern financial technology, capturing the fast, intuitive nature of international money transfers. The mark is strong, balanced, and timeless, combining a clean, modern aesthetic with a sense of reliability and trust. The result is a bold, versatile logo that conveys both forward momentum and security in a rapidly evolving digital landscape.