Álvaro Pires

Art Direction

Through intentional art direction and 3D visualization, I reimagined everyday consumer electronics as elevated lifestyle statements. By enhancing form, texture, and materiality, I used 3D renderings to bring out premium quality and emotional appeal in products often considered purely functional. The result was striking, design-led visual storytelling that reframed simple accessories as meaningful, high-value gifts—blending utility with aspiration and transforming the ordinary into the memorable.

Art Direction

Through strategic art direction, I transformed everyday consumer electronics—wireless chargers, power banks, headphones, AirTag holders, cables, and other common accessories—from overlooked utilities into aspirational lifestyle objects.
By elevating the ordinary, I created visually compelling narratives that repositioned these products as desirable, high-impact gifts. The work emphasized emotional resonance, utility, and design, turning the functional into the memorable and making the mundane feel meaningful.

Campaign Creative Direction & Storytelling

Global Marketing Campaign: "Stay Charged – Peace of Mind for Every Getaway"

We invited travelers to escape the everyday and retreat to a destination where they can recharge—both themselves and their devices. Our global campaign centered around the idea of a Resort Recharge, where ultimate relaxation meets seamless connectivity. Whether it’s a sun-drenched beach, a quiet mountain escape, or a hidden boutique hideaway, peace of mind comes not just from the setting—but from knowing you're always powered and ready.

At the heart of this campaign is the modern traveler's need to stay connected without stress. From capturing spontaneous moments with your iPhone, tracking wellness on your Apple Watch, enjoying playlists with your earbuds, or keeping a power bank handy for adventure days—our story ensures that every device stays charged, just like you.

Creative Direction

The visual and tonal approach blends aspirational resort imagery with practical tech peace-of-mind. Think: breezy pool side, sun-kissed loungers, and glowing golden hour backdrops—interwoven with subtle shots of sleek tech effortlessly in use. No wires, no panic—just a fully charged experience.

Our tone is calm, confident, and reassuring—built around two key pillars:

Stay Charged: A call to both energy and readiness—ensuring your devices are as recharged as you are.

Peace of Mind: A promise that as you unwind, your digital world remains at your fingertips, without interruption.

Key Messaging Themes

Effortless Power: Integrated shots of power banks and charging hubs placed naturally in resort environments.

Ready for Anything: Messaging that supports spontaneous exploration—fully charged and worry-free.

Luxury Meets Utility: A balance of relaxation and reliable performance, appealing to both leisure and tech-conscious audiences.

Global Rollout Strategy
Localized variations will adapt to regional summer travel preferences—tropical beaches in Southeast Asia, coastal escapes in Europe, desert retreats in the U.S., or mountain lodges in South America—while keeping the core message consistent: no matter where you recharge, you’ll stay charged.

Creative Direction – CES, Las Vegas

Led the creative direction for a multi-brand experience uniting Belkin, Linksys, Phyn and Wemo, four distinct brands sharing a single exhibit space. The challenge was to create a cohesive, elevated environment that preserved each brand’s unique identity while delivering a seamless and engaging visitor journey.

I crafted an inviting space that struck the right balance between unity and individuality—spotlighting Belkin’s premium consumer tech, Linksys’s advanced connectivity solutions, Wemo’s smart home technology and Phyn’s smart water innovations. Each brand zone was purposefully designed to reflect its own visual language, yet connected through a consistent design system, material palette, and spatial flow.

Beyond the main floor, I also led the design and execution of all private and public areas, including VIP meeting rooms and hospitality spaces—ensuring a fully branded, end-to-end experience that felt both premium and intentional. The result was a standout presence at CES that increased engagement, reinforced brand value, and left a lasting impression on attendees and partners alike.

Co-Creation & Creative Direction
Featured on a Netflix Series

Co-created and led the creative direction of large-scale interactive pop-ups, brand activations, and live events for major clients including Warner Music Brazil, PepsiCo, Fox Sports, Leroy Merlin, and BIC Soleil, amplifying brand presence and audience engagement.

Collaborated with architects, producers, and local artists, including a Palme d’Or winner, to design immersive, culture-driven experiences that connected audiences through meaningful and memorable storytelling.

Oversaw on-site creative direction, set production, vendor coordination, and client communications from concept through activation, ensuring seamless execution and alignment with brand vision.

Partnered with Brazil’s leading influencers, actors, and TV hosts to promote products and branded content, driving awareness and engagement across social and media channels.

Trade Show Concept & Creative Direction

At CES in Las Vegas, I led the creative direction for Belkin with the goal of creating a cohesive, elevated environment that embodied the brand’s identity across its diverse product categories—while delivering a seamless, engaging experience for visitors.

The concept and visual story behind the booth celebrated Belkin’s dedication to craftsmanship and quality—highlighting products designed and engineered in Los Angeles, California, and used, loved, and celebrated by millions around the world. The narrative emphasized the brand’s meticulous attention to materials, thoughtful design, and enduring functionality—qualities that define Belkin’s products and ethos.

I designed an inviting space that balanced unity and distinction, showcasing Belkin’s premium consumer technology across mobile power, audio, connectivity, and device protection. Each product zone featured its own tailored visual language, thoughtfully integrated into a cohesive spatial design through a consistent material palette, architectural flow, and brand storytelling.

In addition to the main exhibition floor, I oversaw the design and execution of all supporting spaces—including VIP meeting rooms, hospitality areas, and back-of-house environments—ensuring every touchpoint was on-brand, intentional, and premium.

The result was a standout CES presence that elevated Belkin’s retail and product storytelling, increased engagement, and reinforced its position as a design-driven leader in innovation and lifestyle technology.

Creative Direction
Set Design

“Gifts that keep us connected” celebrates the power of staying close, no matter the distance. From wireless chargers, power banks, and premium audio gear, the collection of consumer electronics is designed to keep loved ones in sync, powered up, and within reach. Give more than a gadget, give the gift of connection that lasts beyond the holidays.

Creative Direction – CES, Las Vegas (Belkin)

At CES in Las Vegas, I led the creative direction for Belkin, with the goal of creating a cohesive, elevated environment that reflected the brand’s identity across its diverse product categories, while delivering a seamless and engaging experience for visitors.

I designed an inviting space that balanced unity and distinction—showcasing Belkin’s premium consumer technology across mobile power, audio, connectivity, and device protection. Each category zone featured its own tailored visual language, thoughtfully integrated into a cohesive spatial design through a consistent material palette, architectural flow, and brand storytelling.

In addition to the main exhibition floor, I oversaw the design and execution of all supporting spaces, including VIP meeting rooms, hospitality areas, and back-of-house zones—ensuring every touchpoint was on-brand, intentional, and premium. The result was a standout CES presence that boosted foot traffic, deepened audience engagement, and strengthened Belkin’s position as a leader in innovation and lifestyle tech.

Creative Direction – CES, Las Vegas (Belkin)

At CES in Las Vegas, I led the creative direction for Belkin, with the goal of creating a cohesive, elevated environment that reflected the brand’s identity across its diverse product categories, while delivering a seamless and engaging experience for visitors.

I designed an inviting space that balanced unity and distinction, showcasing Belkin’s premium consumer technology across mobile power, audio, connectivity, and device protection. Each category zone featured its own tailored visual language, thoughtfully integrated into a cohesive spatial design through a consistent material palette, architectural flow, and brand storytelling.

In addition to the main exhibition floor, I oversaw the design and execution of all supporting spaces, including VIP meeting rooms, hospitality areas, and back-of-house zones—ensuring every touchpoint was on-brand, intentional, and premium. The result was a standout CES presence that boosted foot traffic, deepened audience engagement, and strengthened Belkin’s position as a leader in innovation and lifestyle tech.

Led the creative direction for Belkin Gaming’s global launch campaign supporting Nintendo Switch 2, positioning Belkin as a lifestyle-driven brand at the intersection of culture, fashion, and play. The campaign featured a fashion-forward, elevated aesthetic crafted to resonate with Gen Z and Millennial audiences.

All campaign assets—static and motion—were AI-generated, enabling the creation of a cohesive, scalable visual system deployed across dotcom, social, and packaging.

The narrative highlighted the joy of gaming together, portraying diverse groups of friends connecting through play. Belkin products were seamlessly integrated as the enablers that keep the Switch 2 protected and powered, so players can stay fully immersed in the experience.

Belkin Retail Store – Creative Direction

Led the creative direction for Belkin’s branded retail store in Oman, overseeing the development of all visual and experiential elements, including imagery, digital content, signage, interior design, and product displays to craft a cohesive, elevated in-store experience.

As Belkin embarked on a new era of retail expansion, we partnered with a vendor deeply familiar with the brand to create a visionary global retail look book, redefining the design language and customer journey for Belkin stores worldwide. The Oman flagship served as the prototype for this next-generation retail environment.

Drawing from deep brand insight, we infused creativity and precision into every detail, from modular displays to immersive storytelling touch points, ensuring a consistent global identity while allowing for local flexibility. The result: a premium, future-ready retail system designed to remain evergreen, adaptable for evolving campaigns, and consistently inspiring for customers around the world.

Live-action creative direction and storytelling for a 360° auto-tracking dock and charger designed for creators, presenters, and everyday communicators. The video highlights how the device seamlessly follows your face and movement—rotating and tilting to keep you perfectly framed—whether you’re creating content, teaching a class, coaching, giving a presentation, dancing, or FaceTiming. The video’s tone is fast-paced, exciting, and fun, capturing the energy of modern content creation while showcasing the freedom of a truly hands-free experience.

Led the design and development of packaging templates for all Global Apple Exclusive products at Belkin, as well as for key channel partners including Target, AT&T, Verizon, Walmart, and the global mass market. These packaging designs are featured in Apple Stores worldwide and across major retail partners.

The templates were created to be both flexible and cohesive, ensuring a consistent, on-brand look and feel. This approach has strengthened brand recognition and established a unified visual identity across all product packaging on a global scale.

Art Direction, Packaging Design

Led the packaging design for a premium car charger, transforming a simple accessory into a refined, desirable product exclusively for Apple Stores worldwide. The design focused on clean lines, minimalist structure, and elevated materials—aligning with Apple’s aesthetic while highlighting the product’s quality. The result was packaging that not only protected, but enhanced the perceived value, making the car charger feel as considered and premium as the devices it powers.

Creative Direction & Strategy

This branding kit served as their guide for bringing the Belkin brand to life across all social channels. It ensured that every post, story, and interaction reflected their unified brand voice and visual identity — one that is authentic, consistent, and inspiring.

Detailed guidance on applying our tone of voice, imagery, color, typography, supers, and grid systems, as well as best practices and common pitfalls to avoid. Whether creating global campaigns or community-driven content, these standards are designed to help you craft communications that express Belkin’s purpose with clarity, creativity, and consistency.

Creative Direction

Through my creative direction for social media content, I transformed everyday consumer electronics—wireless chargers, power banks, earbuds, cables—from overlooked essentials into objects of desire. By elevating the ordinary, I crafted compelling, visually engaging content that repositions these commodities as thoughtful, high-impact gifts. The narrative focused on emotional resonance, utility, and design, turning the functional into the memorable and making the mundane feel meaningful.

Creative Direction

“Tech the Halls” brings families together with the gift of power, sound, and seamless connection. Featuring wireless chargers, power banks, headphones, and earbuds, this campaign highlights essential tech accessories that keep iPhones, Apple Watches, and AirPods charged and ready. Set against warm, family-focused visuals, the campaign blends festive spirit with everyday functionality, because the best gifts keep everyone powered, connected, and close.

Creative Direction — Global Travel Campaign

Powered to Explore
This global campaign celebrated the spirit of travel by spotlighting iconic international cities and landmarks, creating a universally resonant story that connected with consumers around the world.

Featuring essential tech accessories—chargers, power banks, and headphones—the campaign showcased how these everyday products keep smartphones, tablets, smart watches, and headphones charged, connected, and travel-ready. Set against inspiring visuals of individuals exploring the world, the narrative blended the excitement of global travel with the ease and reliability of modern tech.

The result was an engaging, visually rich campaign that elevated functionality into lifestyle—reminding consumers that the best accessories don’t just power devices, they power unforgettable journeys.

Art Direction & Graphic Design

Led the design and development of global packaging templates for all Apple Exclusive products at Belkin, featured in Apple Stores worldwide.

The templates were thoughtfully crafted to be both flexible and cohesive, adapting to a wide range of products while maintaining a consistent, premium visual identity. By aligning closely with Apple’s minimalist aesthetic, the designs reinforced brand recognition and elevated shelf presence. This strategic approach established a unified, globally recognizable packaging system that seamlessly integrates Belkin products into the Apple retail experience.

Creative Direction & Execution – Innovation Center, Changzhou, China
Led the end-to-end transformation of a cold, sterile factory in Changzhou, China into a warm, inspiring Innovation Center—all within a three-month timeline. Overseeing the entire project from creative direction and concept development to project management, production, and on-site execution, I reimagined the space to foster creativity, collaboration, and employee pride.

The transformation included rebranding the environment from the ground up—introducing thoughtfully designed signage, color, and spatial identity throughout the center. I directed the removal of outdated structures and walls to open up the floor plan and created entirely new spaces tailored for innovation, community, and daily work life.

The result was more than a visual upgrade—it was a cultural shift. The new Innovation Center became a source of pride and motivation for employees, turning a once impersonal facility into a dynamic, human-centered workplace that supports both productivity and wellbeing.

Key Visual Direction

For this holiday campaign, I elevated everyday tech essentials—smartphone chargers, screen protectors, headphones, and charging cables—through a conceptual and elegant visual approach.
By juxtaposing these functional products with stylized, high-design wrapping paper, the imagery transformed the ordinary into desirable holiday gifts.
The result was a refined, modern aesthetic that conveyed thoughtfulness, simplicity, and elevated utility—turning daily essentials into beautifully packaged moments of connection.
The key visuals were featured across dotcom, CRM, social and paid media, and other campaign assets.

Art Direction & Design

“Charging, Simplified” marked the launch of the very first wireless charging pad for iPhone—ushering in a new era of effortless power. The campaign highlighted the charger’s versatility through a series of clean, modern visuals set against diverse backgrounds, each representing different users and lifestyles. The message was simple and universal: Just lay your iPhone down on the pad and go. A seamless experience, no cords, no clutter—just power, simplified.

Art Direction & Packaging Design
Exclusive Apple Packaging – iPhone Cases x Havaianas

Designed the exclusive Apple packaging for a special iPhone case collaboration with the iconic Brazilian brand Havaianas. Inspired by the signature texture of the Havaianas sandals and reflected in the case design, the packaging featured a clean, simple, and elegant aesthetic that subtly integrated the tactile pattern, framing the product with intention and style.

The result was a beautifully crafted package that celebrated Brazilian design heritage while seamlessly aligning with Apple’s minimalist standards, creating an unboxing experience as distinctive and vibrant as the collaboration itself.

Art Direction & Graphic Design

Led the design and development of global packaging templates for all Apple Exclusive products at Belkin, featured in Apple Stores worldwide.

The templates were thoughtfully crafted to be both flexible and cohesive—adapting to a wide range of products while maintaining a consistent, premium visual identity. By aligning closely with Apple’s minimalist aesthetic, the designs reinforced brand recognition and elevated shelf presence. This strategic approach established a unified, globally recognizable packaging system that seamlessly integrates Belkin products into the Apple retail experience.

Exclusive Apple Packaging – iPhone Cases x LEGO

Designed the exclusive Apple packaging for a special iPhone case collaboration with the iconic LEGO brand. Inspired by the signature LEGO bricks and the playful case design, the packaging featured a clean, minimalist structure that subtly incorporated the brand’s vibrant colors and tactile elements, framing the product with clarity and intention. The result was a thoughtfully crafted package that honored LEGO’s rich design heritage while seamlessly aligning with Apple’s elegant, minimalist aesthetic, creating an unboxing experience as fun and distinctive as the collaboration itself.

Logo & Visual System

Developed the visual system for PayPal X, including the PayPal and PayPal X logos, and all assets for the developer platform and its flagship conference. The identity was designed to reflect innovation and connectivity, resulting in a bold yet flexible system that brought cohesion across all brand touch points. From digital assets to event collateral, the visuals delivered a clean, timeless, and developer-focused aesthetic, ensuring clarity, consistency, and lasting impact.

Visual System

Developed a visual system for eBay X.Commerce, including the logo, brand guidelines, and all assets for the developer platform and its flagship conference. The design emphasized innovation and connectivity, resulting in a bold yet adaptable identity that unified every touchpoint. From digital interfaces to event collateral, the visuals conveyed a clean, timeless, and developer-centric brand with clarity, consistency, and lasting impact.

Design

Designed functional marketing leave-behinds that seamlessly blended beauty, utility, and education. These pieces went beyond traditional collateral, serving as engaging training tools and compelling sales assets for retail partners such as Apple, AT&T, Target, T-Mobile, Walmart, and Verizon.

Thoughtfully crafted and meticulously executed, each piece offered an elevated unboxing experience that highlighted product features and benefits with clarity and sophistication. More than just marketing materials, they became coveted display pieces within partner stores, reinforcing brand presence and driving enthusiasm across retail channels.

Branding

Developed the brand identity and marketing collateral for Synagro, transforming a straightforward corporate narrative—industry leaders uniting to become North America’s premier biosolids management firm—into a clean, sophisticated visual language.
By refining layout, typography, and visual hierarchy, I elevated the materials to reflect Synagro’s professionalism while maintaining clarity and accessibility. The result was a cohesive suite of modern, on-brand assets that conveyed confidence, expertise, and simplicity.

Visual Direction

For the “Charge Anywhere” campaign, I developed a clean, lifestyle-driven visual direction that elevated everyday tech essentials—smartphone chargers, screen protectors, headphones, and charging cables. The approach paired products with relatable, real-life moments to emphasize ease, portability, and relevance in daily routines. Simple yet compelling, the cohesive visuals positioned these functional items as seamless companions for life on the go. The campaign visuals were applied across dotcom, paid media, CRM, and in-store signage.

Rebranding
Art Direction, Brand Identity, and UX/Web Design Concept

Led the development of a clean, compelling UX/web design concept and brand identity for the University of West Los Angeles (UWLA)—an institution rooted in diversity, equity, and community empowerment. The comprehensive branding system—spanning color palette, typography, imagery, graphics, and print materials—was designed to reflect UWLA’s mission of fostering resilient learners and servant leaders. More than a visual refresh, the identity was built to be timeless; fifteen years later, the university continues to use the same logo, a testament to its enduring relevance and strength.